Media & Entertainment » Advertising & Marketing » Mobile Marketing | Metrics used to assess mobile marketing success in the U.S. 2015

Metrics used to assess mobile marketing success in the United States 2015

What metrics of KPIs has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?

The data shows metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43% stated they used social media shares or likes to measure their mobile marketing success.

Sales	48
Social media shares or likes	43
Searches	40
Click-through or tap-through	38
Texts or e-mails sent	35
Application downloads	34
Calls or a call center	32
Brand impact studies	31
Viewable impressions	30
Newsletter or text message sign-ups	29
Coupon redepmtions	25
Map or location look-ups	24
Ad exapnsions	16
Some other metric	1
None of these	4

Metrics used to assess mobile marketing success in the United States 2015

StatInvestor