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Metrics used to measure mobile app success worldwide 2015

Metrics used to measure mobile app success worldwide as of March 2015

The data displays metrics used by client-side marketers to measure mobile app success worldwide as of March 2015. During the Econsultancy and Adobe survey, 40% of respondents stated they used revenues and/or generated leads for that purpose.

Number of downloads	76
Recurrent usage	48
Time spent	41
Revenues/leads generated	40
Conversion rate	38
Custom metrics	22
External metrics	16
None of the above	7

Metrics used to measure mobile app success worldwide 2015

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