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Metrics used to measure mobile native ads success success worldwide 2015

Metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015

The data displays metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015. During the InMobi survey, 40% of respondents stated they used cost per conversion for that purpose.

Clickthrough rate 56
Engagment rate 51
Conversion rate 45
Cost per conversion 40
Number of interactions 33
Brand lift 26
Number of shares 25
Brand recall 22
Dwell time 19
Message association 18

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