The data describes marketers' views on the challenges facing mobile advertising in the U.S. in 2013. During the survey, 23% of respondents stated that they attached a high importance to the lack of standardized advertising units.
Privacy issues | 37 | 44 | 13 | 7 |
Device operating system fragmentation | 27 | 50 | 20 | 4 |
Lack of standardized advertising units | 23 | 39 | 32 | 7 |
Lack of agency expertise in mobile advertising | 20 | 52 | 24 | 5 |
Lack of standardized metrics | 20 | 54 | 24 | 4 |
Difficult to create mobile rich media/video ad creative | 19 | 43 | 34 | 5 |
Limited opportunities for creativity | 18 | 44 | 28 | 11 |
Too many different way to source of buy mobile inventory | 18 | 49 | 26 | 8 |
Lack of global, mass market inventory beyond SMS | 15 | 48 | 27 | 11 |