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Marketers' views on the challenges facing mobile advertising in the United States 2015

Importance given by marketers to challenges facing mobile advertising in the United States in 2015

The data describes marketers' views on the challenges facing mobile advertising in the U.S. in 2013. During the survey, 23% of respondents stated that they attached a high importance to the lack of standardized advertising units.

Privacy issues 37 44 13 7
Device operating system fragmentation 27 50 20 4
Lack of standardized advertising units 23 39 32 7
Lack of agency expertise in mobile advertising 20 52 24 5
Lack of standardized metrics 20 54 24 4
Difficult to create mobile rich media/video ad creative 19 43 34 5
Limited opportunities for creativity 18 44 28 11
Too many different way to source of buy mobile inventory 18 49 26 8
Lack of global, mass market inventory beyond SMS 15 48 27 11

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