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B2C mobile advertising challenges in North America 2015

Leading B2C mobile advertising challenges in North America in July 2015

The data displays leading business-to-consumer mobile advertising challenges in North America in July 2015. During a survey, 14% of responding marketers named lack of standardized metrics a challenge in mobile advertising efforts.

Privacy concerns 24
Consumers ignoring mobile ads 20
Lack of standardized metrics 14

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