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Digital video ads - completion rates in the United States 2015, by device

Completion rates for digital pre-roll and mid-roll video ads in the United States in 1st quarter 2015, by device

The data displays completion rates for digital pre-roll and mid-roll video ads from the Freewheel platform in the U.S. in the first quarter 2015, by device. Pre-roll ads has the lowest completion rates when viewed from desktop devices.

Pre-roll 79 77 72
Mid-roll 94 93 94