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Mobile video ad expected characteristics in the United States Q1 2015, by device

Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by device

The data displays information on characteristics of mobile video advertising expected by mobile viewers in the U.S. in the first quarter of 2015, broken down by device. According to the source, 40% of respondents wanted tablet video advertising to be entertaining, 37% wished it was informative and 29% preferred it to be funny.

Laptop/desktop	42	37	33
Tablet	40	37	29
Smartphone	45	33	35

Mobile video ad expected characteristics in the United States Q1 2015, by device

StatInvestor