Media & Entertainment » Advertising & Marketing » Mobile Marketing | U.S mobile video ad effect brand impression by device 2015

Mobile video ad impact on brand impression in the United States Q1 2015, by device

Brand impression after viewing mobile video advertising according to mobile viewers in the United States in 1st quarter 2015, by device

The data displays information on the type of brand impression that mobile video advertising had according to mobile video viewers in the U.S. in the first quarter of 2015, broken down by device. It was found that 45% of respondents who had seen advertising on their tablet device became more familiar with the advertised brand, and 42% learned something new about it.

Laptop/desktop	48	45
Tablet	45	42
Smartphone	48	44

Mobile video ad impact on brand impression in the United States Q1 2015, by device

StatInvestor