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U.S. consumer retail app download reasons 2016

Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016

The data describes a ranking of common reasons that influence iPhone owners to download retailers' mobile apps. During the May 2016 survey, 71% of respondents stated they did so to earn loyalty or rewards points for downloading the app.

Earn loyalty or rewards points for downloading	71
Receive app-only coupons or discounts	67
Receive a discount on first order	64
Frequently purchase from retailer	59

U.S. consumer retail app download reasons 2016

StatInvestor