The data shows information on the ways in which mobile gamers find out about new games in the U.S. as of April 2016. According to the survey results, 35% of mobile gamers learnt about new games via word of mouth.
Word of mouth | 35 |
App stores | 32 |
Social networking | 22 |
TV/commercials | 18 |
In-app/in-game features | 15 |
Internet banner/pop-up ad | 15 |
Through other games | 13 |