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New game discovery sources among mobile gamers in the United States 2016

Ways in which mobile gamers find out about new games in the United States as of April 2016

The data shows information on the ways in which mobile gamers find out about new games in the U.S. as of April 2016. According to the survey results, 35% of mobile gamers learnt about new games via word of mouth.

Word of mouth 35
App stores 32
Social networking 22
TV/commercials 18
In-app/in-game features 15
Internet banner/pop-up ad 15
Through other games 13