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Popularity of marketing channels in the United States 2016

Popularity of marketing channels among companies in the United States as of April 2016

The data displays data on the popularity of marketing channels among companies in the U.S. as of April 2016. Among responding marketers from companies with 500 employees or more, 57% stated they used TV for marketing purposes.

Website	84
Social media	78
Print	65
E-mail	60
TV	57
Direct mail	54
Events	53
Display ads	53
Search engine optimization	47
Public relations	46
Radio	46
Paid search ads	40
Mobile advertising	38
Mobile app	37
Content marketing	36

Popularity of marketing channels in the United States 2016

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