Media & Entertainment » Advertising & Marketing » Mobile Marketing | Benefits of mobile advertising in the U.S. 2015

Benefits of mobile advertising in the United States 2015

What are the key benefits of mobile advertising from a brand/buyer perspective?

The data describes the level of importance attached to mobile marketing features by marketers in the U.S. as of January 2015. During the survey, 30% of respondents stated they attached high importance to mobile marketing response rates.

Cost effectiveness	36	53	10	2
Reach	36	51	12	2
Immediacy	32	52	15	2
Increased engagement	31	55	12	3
Interactivity	30	51	18	2
Response rates	30	51	17	3
Location-based	29	46	23	3
Complementary to other media	17	59	20	5

Benefits of mobile advertising in the United States 2015

StatInvestor