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Leading challenges according to U.S. premium publishers 2016

Primary mobile marketing challenges of premium publishers in the United States as of August 2016

The data displays leading mobile marketing challenges according to premium publishers in the U.S. as of August 2016. According to 38% of publishers who took the survey, app installations were the major challenge faced to mobile marketing

Ad blockers	49
Quality of consumer experience	44
Quality of content/creative	42
App installations	38
Measurement deficits	31
Platform and service costs	30
Off platform monetization	30
Off network traffic/audience	27
Lagging advertising spend	27
Inadequate revenue/ROI	24

Leading challenges according to U.S. premium publishers 2016

StatInvestor