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Mobile advertising: leading inventory types in the United States 2015

What types of mobile inventory are the most important to your mobile ad campaigns?

The data describes the use of different types of mobile advertising inventory in the U.S. as of January 2015. During the survey, 14% of responding marketers stated mobile search advertising was the second most important inventory type for their campaigns.

Mobile-optimized website / landing page 22 11 5
Mobile search advertising 16 14 11
Social media specifically for mobile 14 10 14
Mobile video advertising 11 12 7
Branded applications 9 12 5
Sponsored link, content or articles 6 11 10
Static mobile display / banner advertising 6 6 9
SMS/messaging 5 7 10
Rich media mobile display / banner advertising 4 7 6
In-feed advertising 4 6 8
Barcodes / QR codes / downloadable coupons 4 5 10
Other 2 1 7

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