Media & Entertainment » Advertising & Marketing » Out-of-home advertising | Share of OOH in ad spend by country 2016

Share of OOH in ad spend 2016, by country

Share of out-of-home in advertising spending in selected countries worldwide in 2016

The data describes the share of out-of-home in advertising spending in selected countries worldwide in 2016. In China, OOH advertising made up 5.9% of the total ad spend in 2016.

Hong Kong 18.25
Japan 13.05
France 12.05
Russia 10.55
South Korea 10.2
Global average 6.4
Australia 6
United Kingdom 6
China 5.9
Germany 5.55
United States 4.15

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