Global advertising spending growth 2016-2017, by medium

The data presents Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. Warc expects the cinema ad market to grow by 3.2% in 2017 compared to 2016. The growth rate for the entire ad market is projected to amount to 4.2%. Among major economies, India's ad spend will grow the fastest in 2017 (13.4% on 2016), followed by China (7.1%) and Russia (6.1%).