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Global advertising spending growth 2016-2017, by medium

Change of advertising spending in 2016 and 2017, by medium

The data presents Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. Warc expects the cinema ad market to grow by 3.2% in 2017 compared to 2016. The growth rate for the entire ad market is projected to amount to 4.2%. Among major economies, India's ad spend will grow the fastest in 2017 (13.4% on 2016), followed by China (7.1%) and Russia (6.1%).

Mobile 47.1 34.2
Internet 14.6 13
Total 4.5 4.2
Out-of-home 3.4 3.2
Cinema 3.1 5.1
TV 2.8 1.1
Radio 0.4 0.3
Magazines -5.9 -4.5
Newspapers -8 -4.5