Media & Entertainment » Advertising & Marketing » Out-of-home advertising | Share of digital in OOH ads by format 2016

Share of digital in OOH ads worldwide 2016, by format

Share of digital in out-of-home advertising worldwide in 2016, by format

The data describes the share of digital in out-of-home advertising worldwide in 2016, broken down by format. The source estimated that DOOH accounted for 14% of transit outdoor ads in 2016.

Place based 49
Malls 37
Transit 14
Total 14
Street furniture 8
Billboard 1

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