The data displays a forecast for the distribution of local video advertising revenue in the U.S. in 2015 and 2016, by media. BIA/Kelsey projected local TV ads would account for 22.3% of local video advertising revenue in the United States in 2016.
Local TV | 20.2 | 22.3 |
Local cable | 6.8 | 7.5 |
Online video | 0.7 | 0.9 |
OOH video | 1.4 | 1.5 |
Mobile Video | 0.4 | 0.7 |