Media & Entertainment » Advertising & Marketing » Out-of-home advertising | Reason for including DOOH in media plans in the U.S. 2016

Reason for including DOOH in media plans in the United States 2016

Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016

The data displays reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the U.S. as of August 2016. During a survey, 46% of responding agency planners employed at full-service, media services and digital ad agencies stated they used DPB and DOOH media to reach specific audiences.

Geotargeting by DMA, zip codes or hyperlocally	67
Connect with consumers on path to purchase	55
Reach a specific audience	46
DPB/DOOH's ability to complement a TV buy to reach light viewers	26

Reason for including DOOH in media plans in the United States 2016

StatInvestor