The data displays the out-of-home advertising spending in Canada from 2010 to 2014, with a forecast until 2019. According to the calculations, the out-of-home ad spending in Canada in 2016 was valued at 760 million CAD, and the source predicts that OOH ad spend will reach approx. 892 million CAD by 2019. In the same period digital out-of-home ad expenditures in the country are said to grow from 88 million USD in 2016 to 128 million USD in 2019. As far as out-of-home ad consumption is concerned, static OOH advertising is viewed by a larger share of Canadians, however, younger generations seem to be slightly more exposed to digital outdoor formats.
