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Share of marketers using selected media for advertising in Canada 2016

Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016

The data shows the penetration rate of advertising on selected traditional and digital media in Canada as of the first quarter of 2016. According to the source, 94% of marketers used TV for advertising, while 79% allocated their budgets towards digital display advertising in the measured period.

TV	94
Print	72
Radio	58
OOH	47
Digital display	79
Search	70
Digital video	66
Native ads	44

Share of marketers using selected media for advertising in Canada 2016

StatInvestor