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Share of Canadians who trust selected ad formats 2018

Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018

The data displays the percentage of consumers in Canada who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018. It was found that 67% of responding Canadians trusted advertising in magazines, while 74% said the same about ads in newspapers.

Ads in newspapers	74
Ads on radio	68
Out-of-home ads	67
Ads in magazines	67
Ads on television	65
Promotional emails you receive	36
Ads on websites you visit	29
Ads before online videos	27
Banner ads	26
Ads on Google, Bing or other search	24
Ads that appear on social media	21
Ads in smart phone apps	17
Pop up ads	10

Share of Canadians who trust selected ad formats 2018

StatInvestor