The data describes most disliked ad types in the U.S. as of October 2016. Online pop-ups ranked first with an average ranking of 4.52.
Online pop-ups | 4.52 |
Mobile phone ads | 5.65 |
Video ads that appear prior to an online video | 5.75 |
Online banner ads | 5.82 |
Ads in podcasts | 5.99 |
Ads embedded in social media | 6.27 |
Sponsored posts on blogs that I read | 6.6 |
Radio ads | 7.82 |
Ads in outdoor or public spaces | 8.35 |
Ads/catalogs I receive in the mail | 8.62 |
TV ads | 8.92 |
Print ads | 9.01 |