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U.S. consumer awareness of poster advertising 2016, by age

Share of consumers who noticed poster advertising in the United States as of November 2016, by age group

The data describes the share of consumers who noticed poster advertising in the U.S. as of November 2016, by age group. According to the study, 61% of 18 to 24 year olds have taken notice of poster advertising, while the same was true for 40% of respondents between the ages of 55 and 64.

18+ 51
18-24 61
25-34 71
35-44 61
45-54 45
55-64 40
65+ 32