The data describes the share of consumers who noticed poster advertising in the U.S. as of November 2016, by age group. According to the study, 61% of 18 to 24 year olds have taken notice of poster advertising, while the same was true for 40% of respondents between the ages of 55 and 64.
18+ | 51 |
18-24 | 61 |
25-34 | 71 |
35-44 | 61 |
45-54 | 45 |
55-64 | 40 |
65+ | 32 |