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U.S. consumer digital actions influenced by poster ads 2016

Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016

The data describes the consumer digital actions that were taken after seeing a poster advertisement in the U.S. as of November 2016. According to the report, 30% of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29% reported to have visited the advertiser's website.

Searched online for more details about the featured message	30
Visited advertiser's website	29
Searched for the advertiser online	24
Accessed a coupon from mobile device	14
Snapped a photo of an ad with a mobile device	12
Downloaded an app	12
Posted online	8

U.S. consumer digital actions influenced by poster ads 2016

StatInvestor