The data illustrates marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion USD by the end of 2018.
2015 | 103.5 | 21.4 | 19.4 | 4.2 |
2016 | 107 | 22.3 | 19.83 | 4.2 |
2017 | 110 | 23.2 | 19.85 | 4.3 |
2018 | 114 | 24.5 | 20 | 4.4 |