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Marketing services spending in North America 2015-2018, by category

Marketing services spending in North America from 2015 to 2018, by category (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data illustrates marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion USD by the end of 2018.

2015 103.5 21.4 19.4 4.2
2016 107 22.3 19.83 4.2
2017 110 23.2 19.85 4.3
2018 114 24.5 20 4.4