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PR industry challenges 2017

Challenges facing the public relations (PR) industry worldwide as of February 2017

The data displays data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.

Retaining the right talent	91	81
Recruiting the right talent	88	80
Availability of competent management	62	54
Lack of relevant skills	60	58
Tightening corporate budgets	57	55
Lack of quantifiable measurement	54	57
Competition from other disciplines, e.g. advertising	45	28

PR industry challenges 2017

StatInvestor