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PR industry most valued skills 2018

Most valued skills in the public relations (PR) industry worldwide as of February 2018

The data displays data on the most valued skills in the public relations (PR) industry worldwide as of February 2018. During the survey, 84% of respondents stated that written communications was a skill viewed as key to success in the future.

Strategic planning	89
Leadership	84
Written communications	84
Social media	83
Multimedia content development	79
Data and analytics	78
Crisis management	77
Verbal communications	75
Employee communications	68
Research	67
Business literacy	66
Media relations	63
Influencer marketing	62
Ethics counseling	52
Real-time marketing	46
Artificial intelligence	35
Software programming	24
Advertising	21
Media buying	21

PR industry most valued skills 2018

StatInvestor