PR industry most valued skills 2018

Most valued skills in the public relations (PR) industry worldwide as of February 2018

The data displays data on the most valued skills in the public relations (PR) industry worldwide as of February 2018. During the survey, 84% of respondents stated that written communications was a skill viewed as key to success in the future.

Strategic planning 89
Leadership 84
Written communications 84
Social media 83
Multimedia content development 79
Data and analytics 78
Crisis management 77
Verbal communications 75
Employee communications 68
Research 67
Business literacy 66
Media relations 63
Influencer marketing 62
Ethics counseling 52
Real-time marketing 46
Artificial intelligence 35
Software programming 24
Advertising 21
Media buying 21