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Applications of MarTech software in the United States 2016

For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?

The data displays data on the applications of marketing technology software in the U.S. as of May 2016. During a survey, 20% of responding marketers stated they used specialized SEO software.

Social media management	71
E-mail marketing	71
Digital advertising	65
Content marketing	41
Customer insight/analysis	36
PR	34
CRM	31
Programmatic marketing	24
SEO	20
We do not use any marketing technologies	3
Other	1

Applications of MarTech software in the United States 2016

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