The data displays the average number of social shares per press mention of a brand in the U.S. in 2016, by industry. Articles containing information on consumer goods brands were shared 83 times on average in 2016.
Media and publishing | 208 |
Consumer goods | 83 |
Higher education | 80 |
Construction products | 73 |
Healthcare | 72 |
Software and applications | 57 |
Retail | 52 |
Business services | 50 |
Sports and entertainment | 45 |
Accommodation and food services | 43 |
Wellness | 38 |
Real estate | 29 |
Finance and insurance | 19 |