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Digital PR: social shares per press mention 2016, by industry

Average number of social shares per press mention of a brand in the United States in 2016, by industry

The data displays the average number of social shares per press mention of a brand in the U.S. in 2016, by industry. Articles containing information on consumer goods brands were shared 83 times on average in 2016.

Media and publishing 208
Consumer goods 83
Higher education 80
Construction products 73
Healthcare 72
Software and applications 57
Retail 52
Business services 50
Sports and entertainment 45
Accommodation and food services 43
Wellness 38
Real estate 29
Finance and insurance 19