The data displays data on which marketing tactics small businesses in the U.S. relied most when aiming for growth, as of December 2016. It was found that 51% of U.S. small businesses relied on social media, while 15% of them believed that public relations played a major role.
Social media | 51 |
Public relations | 15 |
E-mail marketing | 8 |
Display advertising | 8 |
Direct mailers / postcards | 7 |
Mobile marketing | 3 |
Trade shows | 3 |
SEO | 2 |
Content marketing | 2 |
Hosted events | 2 |
Pay per click | 0 |