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U.S. franchises: most effective lead gen tactics 2016

Most effective lead and customer generation tactics in the franchise industry in the United States in 2016

The data displays most effective lead and customer generation tactics in the franchise industry in the U.S. as of July 2016. During a survey, 21% of respondents stated that trade shows belonged to the top three channels that ad proved the most effective at generating new leads and customers.

Referrals	63.16
Social media	55.26
SEO	39.47
Pay-per-click/AdWords	39.47
Content marketing	23.68
Public relations	21.05
Trade show	21.05
Print media/marketing	10.53
Radio	2.63
TV	2.63

U.S. franchises: most effective lead gen tactics 2016

StatInvestor