Media & Entertainment » Advertising & Marketing » Search advertising | Search marketing tactic adoption in the U.S. 2016

Search marketing tactic adoption in the United States 2016

Which of the following search tactics does your company use or plan to use in 2016?

The data displays search marketing tactic adoption in the U.S. as of August 2016. During a survey, 29% of responding marketers stated that they were using or were planning to use product listing ads.

Search engine optimization (SEO)	51
Local search optimization	41
In-store search (via an app)	40
Amazon product ads	38
App store optimization	38
Integrated social messaging into search ads	36
Ad extensions in paid search (e.g. call extensions, directions, etc.)	34
Product listing ads (PLAs)	30
Local inventory ads	29
Voice search optimization	28
Retargeting lists for search ads (RLSA)	27
Sitelinks	27
Schema markups	17

Search marketing tactic adoption in the United States 2016

StatInvestor