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Channels included in media budgets in the United States 2016

Which channels do you include when allocating the media budget?

The data displays channels U.S. businesses included in their media budgets as of February 2016. During a survey, 43% of respondents stated they included TV in their media budgets.

Website	86
Printed media	70
E-mail	70
Paid search	54
Direct mail	48
Mobile / app	44
TV	43
Paid social	41
Display	41
SEO (organic search)	37
Radio	33
In-store POS	28
Outdoor	20
Other	1

Channels included in media budgets in the United States 2016

StatInvestor