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Global advertising response 2015, by medium

To what extent do you take action on the following forms of advertising?

The data shows data on global advertising response in the first quarter of 2015, broken down by medium. During a survey, 54% of respondents stated they always or sometimes took action on radio ads.

Recommendation from people I know	83
Branded websites	70
Editorial content such as newspaper articles	69
TV ads	69
E-mails I signed up for	63
Newspaper ads	63
Consumer opinions posted online	63
Brand sponsorships	62
Magazine ads	62
Product placement on TV	59
Search advertising	58
Billboards and other outdoor advertising	58
Social media advertising	56
Cinema ads	54
Radio ads	54
Online video ads	53
Display ads on mobile devices	50
Online banner ads	50
Text ads on mobile phones	46

Global advertising response 2015, by medium

StatInvestor