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Most trusted advertising forms for purchasing decisions in the United States 2016

Leading advertising channels trusted when making purchasing decisions in the United States as of October 2016

The data displays a ranking of advertising forms most trusted by internet users when making a purchase decision in the U.S. in 2016. It was found that 82% of respondents trusted print ads the most when it came to deciding to buy products or services.

Print ads (newspaper, magazines)	82
TV ads	80
Ads/catalogs I receive in the mail	76
Radio ads	71
Ads in outdoor and public places (like billboards, transit ads, posters, etc.)	69
Search engine ads (Google, Yahoo, Bing, etc.)	61
Video ads that appear prior to a digital video	47
Sponsored posts on blogs that I read	43
Ads embedded in social media (Facebook, Instagram, etc.)	43
Online banner ads	39
Mobile phone ads	39
Ads in podcasts	37
Digital pop-ups	25

Most trusted advertising forms for purchasing decisions in the United States 2016

StatInvestor