U.S. SMBs: Twitter marketing adoption 2016

Share of local businesses using Twitter for advertising or promotion purposes in the United States as of 3rd quarter 2016

The data displays the share of local businesses using Twitter for advertising or promotion purposes in the U.S. as of the third quarter of 2016. During a survey, 23.9% of responding SMBs stated they used the social network for such purposes.

Use Twitter 23.9
Use Promoted Tweets 7.4
Use Twitter Video 3