The data displays the level of implementation of trade fair visits for marketing purposes among small to medium sized enterprise (SME) owners in the U.S. as of November 2016. During a survey, 26% of responding SME owners said they had already been using trade shows as part of their marketing activities.
Already in use | 26 |
Planned | 20 |
Not planned | 49 |
Don't know | 5 |