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U.S. SMBs: Twitter marketing ROI 2016

Return on Twitter marketing investment among local businesses in the United States as of 3rd quarter 2016

The data displays information on the return on Twitter marketing investment among local businesses in the U.S. as of the third quarter 2016. During a survey, 6.6% of respondents stated their Twitter marketing ROI was extraordinary.

Extraordinary (over 20x spend)	6.6	8.1	4
Excellent (10-19x spend)	10.9	25.2	46.7
Good (5-9x spend)	22.3	37.6	21.8
Fair (2-4x spend)	27	19.8	23
Poor (equal to spend)	10.1	3.4	2.5
Not sure	23.1	6	2

U.S. SMBs: Twitter marketing ROI 2016

StatInvestor