The data displays the leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region. According to 40% of respondents from Asia e-mail was the most effective promotion channel. The same was true for nearly half of respondents from North America.
Europe | 33 | 19 | 11 | 7 | 7 |
United Kingdom | 40 | 13 | 8 | 4 | 15 |
North America | 49 | 11 | 10 | 7 | 8 |
Australia/Oceania | 39 | 17 | 13 | 11 | 10 |
Asia | 40 | 13 | 13 | 8 | 4 |
Africa | 19 | 22 | 19 | 19 | 9 |
Middle East | 31 | 31 | 8 | 31 |