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Most effective marketing channels for event promotion worldwide 2016, by region

Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region

The data displays the leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region. According to 40% of respondents from Asia e-mail was the most effective promotion channel. The same was true for nearly half of respondents from North America.

Europe 33 19 11 7 7
United Kingdom 40 13 8 4 15
North America 49 11 10 7 8
Australia/Oceania 39 17 13 11 10
Asia 40 13 13 8 4
Africa 19 22 19 19 9
Middle East 31 31 8 31