The data displays data on the use of selected marketing tools among small businesses in the U.S. as of November 2016. During a survey, 48% of responding managers stated their companies used social media marketing.
Website | 56 |
50 | |
Social media | 48 |
Word of mouth | 48 |
Print collateral | 37 |
Internet advertising | 34 |
Direct mail | 33 |
TV, radio and/or print ads | 29 |
SEO | 28 |
Trade shows and/or conferences | 23 |