Reasons why marketers prefer attending smaller trade shows 2017

The data describes the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50% of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92% of respondents saw small trade show as better investment.