Media & Entertainment » Advertising & Marketing » Trade show marketing | Global major trade show dissatisfaction reasons 2017

Reasons why big trade show attendees felt disappointed with them 2017

Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017

The data displays the leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017. During the survey, 36% of respondents cited low-value leads as a reason they felt disappointed with attending a major global trade show such as SXSW or Money200.

Cost of attendance	45
Not getting the right spot on the conference floor	45
Low-value leads	36
Wrong speaking slots	36
Company booth was overshadowed by bigger players	27

Reasons why big trade show attendees felt disappointed with them 2017

StatInvestor